BetaLED, a division of RUUD Lighting, Inc., tasked prominent lighting designers Ferrara Palladino, based in Milan, Italy, to design a product unparalleled in performance and style. The result is FP-90 street and area luminaire, a unique look and profile that distinguishes it from other BetaLED products such as THE EDGE™ and LEDway® streetlights, and is the first designer series product from BetaLED®.