Retail lighting has to be top shelf to reach clear to the bottom shelf. This is where Cree Lighting really shines. Cree® TrueWhite®Technology casts light with highly accurate colour, and plenty of it, eliminating shadows and dark spots. Outside, Cree Lighting luminaires with TrueWhite Technology ensure shoppers are greeted by well-lit, reassuringly inviting parking lots. All this top-shelf lighting comes with minimal maintenance at low, low energy costs.